ISLAMABAD: While addressing an event organised by Council of Pakistan Newspaper Editors, Chaudhry said there would be a need to ultimately move to digital portals as the next 10 years will see a technological revolution that would be three times more than what the world has seen in the last 25 years.
These are the last 10 to 15 years of television as the future calls for a shift towards digital media, said Information Minister Fawad Chaudhry.
About the government spending on advertisements, he said it was needed for the print media but “that is not the future”.
A transition towards modernisation is needed for the future and that would also require changes in marketing strategies.
The ruling government of Pakistan Tehreek-e-Insaf plans to bring changes to the media landscape of Pakistan.
A few weeks back, Fawad announced that a new authority would be established to replace the existing Pakistan Electronic Media Regulatory Authority (PEMRA) and Press Council of Pakistan, the new authority will also be empowered to keep checks and balances on social media.